Building Food-Based Destination Image in Meishan City: Inspirations from Korean Kimchi

Meishan is a city in Sichuan, China. There traditional local food called Dongpo Kimchi. Compared with other kimchi, its production and sales are at the leading level China, but brand awareness international market far less than that of Korean which has high reputation effectively drives development tourism industry. Amid growing popularity tourism, many national governments have been developing tourism-centred destination management. City attaches great importance to industry trying build food-based image. Employing qualitative research methods, this article analyses media information public statistics related marketing conducts in-depth interviews experts. The conclusions expected provide inspirations for promote Kimchi tourist